"Marketing"相关数据
更新时间:2022-09-06Furthermore, companies that invest 20% or less of their budget in brand marketing cite several common reasons for doing so.
We segment companies into four levels of brand marketing maturity; few B2Bs achieve best practice.
Higher brand marketing maturity correlates with a higher return on brand
marketing expenditure.
Mature brands see significant correlation between marketing metrics and sales volume and growth
- Why B2B Brand Marketing MattersB2B marketers broadly agree that branding is increasingly critical yet some B2B marketing budgets do not reflect this importance. 87% of B2B marketers agree that B2B products can be inspirational to B2B buyers. 97% of B2B marketers agree that B2B marketing plays an important role in creating awareness and consideration. 95% of B2B marketers agree that brand marketing is used to differentiate from competitors 99% of B2B marketers agree that trust in a B2B brand plays an important role in the B2B buyer journey.2021年发布时间:2022-01-07
- 大数据时代的Marketing Intelligence本文通过数字化未来、数字广告发展、监测数据、监测受众、数字广告收视率、广告测量、移动触达第三方测量工具等,全面解析了数字广告的真正受众。2015年发布时间:2020-06-08
- 2019年客户生命周期报告Yes Marketing发布了“2019年客户生命周期报告”。在尝试一家新的零售商时,消费者仍然受到口碑(W-O-M)的高度影响。45%的消费者的最近一次购买是受朋友或家人的推荐。2019年发布时间:2019-08-14
- 2019年假日营销指南报告Yes Marketing分析了第四季度代表各行业数百个品牌发送的超过80亿封电子邮件,以评估假日主题邮件的表现,并了解时机和激励措施如何影响参与度。报告包括了2018年的假日购物及见解,以帮助识别2019年的机会,以及最佳实践,希望充分利用即将到来的假日购物季,并在新的一年保持良好的势头。2019年发布时间:2019-09-05
- 2019年亚太地区电子商务报告2019年发布时间:2022-07-06
- 2019年金融服务消费者生命周期报告虽然常识要求消费者选择留在金融服务公司,因为他们信任该公司,但事实是信任远远不是对客户忠诚度的主导影响。根据对过去年中使用过金融服务的1,000名消费者的调查,获得最优惠的费率和最低的费用实际上是消费者保持忠诚的主要动力。2019年发布时间:2019-09-30
- 2022年意见领袖营销报告2022年发布时间:2022-09-06
- 2022年工程师营销报告2022年发布时间:2022-05-10
- 2019年意见领袖营销报告Instagram的人气在过去几年中有了惊人的增长;Instagram的使用量在5年内增长了10倍;Instagram的参与度远高于Twitter;2019年意见领袖营销将增长到2017年的两倍以上;意见领袖营销的谷歌搜索量在3年内增长了1500%。2019年发布时间:2019-07-26
- 2019年内容管理和策略调查发现,超过3/4的受访者(77%)使用搜索引擎优化/关键字搜索辅助工具战略性地管理其内容,而不采用战略性方法的企业中仅有一半(52%)这么做。战略性地管理其内容的企业也比不使用的企业更频繁地部署内容日历(72%)和编辑指南(72%)。参与战略性工作的企业与不参与的组织之间最大的差距之一是前者(57%)比后者(18%)使用正式工作流程的可能性高出三倍。没参与战略性工作的受访者中,只有45%已经具备了内容性能分析的能力,而在进行战略性工作的企业中有2/3(64%)这么做。2019年发布时间:2019-07-17
- 计算机行业:企业协作市场的崛起海外云计算市场的公司都是围绕企业业务相关的销售(Sales),营销(Marketing)和客服(Service)为切入点提供企业级SaaS服务。国内云计算市场则呈现完全不同的特点,国内实体产业结构中偏向于制造业和房地产,本质上还处于投资驱动的阶段。2019年发布时间:2020-02-20
- 2019 MarTech营销技术白皮书MarTech是Marketing+Technology组合的缩写,意为市场营销+技术,类拟的有FinTech(金融科技),这个概念创始人为ScottBrinker,是一种智慧营销概念。具体而言,指的是管理和评估所有数字营销活动及电商活动的技术,能够优化消费者体验、管理现有客户、以及提升顾客转化。所涵盖的技术平台包括CRM、数据管理平台DMP、营销自动化软件和服务等。2019年发布时间:2020-01-10
- “数”裹霓裳——时尚产业的数字营销革新BCG与欧洲时尚电商平台Zalando的数字营销部门——Zalando Marketing Services合作,对时尚品牌的数字营销能力进行评估。我们面向40个时尚集团的90个全球领先时尚品牌展开调研,并与西欧企业的高管们进行深入访谈,调研及访谈剖析了各大品牌线上及线下销售额的构成比例、数字营销预算的分配方式、在卓越数字营销之旅中所处的阶段,以及为了达成目标应付出的努力。2019年发布时间:2020-02-29
- 2021B2B市场部线索孵化加速指南尽管国内数字营销激荡近十年,国外营销领域火热的「MQL」以及它背后的一整套市场获客与孵化逻辑,却并没有在国内得到普及。2021年的首本白皮书,我们决定从MQL这个选题开始,只是因为它:足够重要。如果把Marketing部门从单纯的「成本中心」转变为「业绩驱动中心」是你和你的团队2021年的核心目标,那么,这部白皮书可以为你提供非常有益的助力。MQL的全称是MarketingQualifiedLead,即营销合格线索。在国外,企业会将留资潜客判定为MQL。但在国内,我们看到太多客户被焦虑感所迫,不断留资、注册、报名、下载。但是,对于企业来说,如何从中甄别出真正对产品感兴趣的潜客、如何持续孵化尚处在学习阶段的低意向潜客?解决这些问题,市场部才能真正做到为销售赋能。这本白皮书,我们汲取了国外最新的体系化运营模型,整合了中国B2B营销市场现状,为您提供加速潜客孵化、输出高质量销售线索、提供权威的数据图表和直观的流转模型,期待能为您2021的市场规划带来灵感与启示。2021年发布时间:2021-07-27
- 2021创意体验报告—互联体验的崛起2021创意体验报告—互联体验的崛起 When we look at the state of experience in 2021, it becomesclear that Covid-19 has changed the online world forever.Covid-19 accelerated digitisation across every industry, inevery market.Perhaps more importantly, it changed forever ourperception of the value, importance, and possibilities of onlineinteractions and of wirtual products and services. we are witnessing an extraordinary outpouring of virtuallcreativity and virtuall commerce;NFTs change hands forsix figure sums, powered by passionate communities and cryptocurrency. Fashion brands embrace virtual couture. Virtualevents such as Fort nite concerts surpass anything possible inthe real world for reach, relevance, and invention. In this post Covid world, it is truer than ever to say that brandsare built through digitally enabled experiences, in the storeand in the stream:86% of CMOs agree that a majority of theinteractions consumers have with brands happen online while82% have shifted or are shifting their marketing spend online.CMOs also believe that the profound changes we saw in theworld of commerce at the peak of the pandemic are hereto stay: 47% beliewe that greater use of virtual experiencessuch as AR try-ons and rermote consultations are here to stayuhile 48% believe that a more digitised in-store experience,using contactless technologies and click and collect serviceswill persist. This has huge implications for the skills needed to build brandsin 2021 and beyond, dramatically accelerating the importance ofwhat we call Connected Experience. The first wave of CX thinking was focused heavily on what wetypically think of as Customer Experience: removing frictionand eliminating pain points. The challenge was that every highly efficient and frictioniessexperience began to look rermarkably like every other highlyefficient and frictionless experience. The socond wave,Greative Experience, addressed this problemand emphasisod the importance of building differentiated,delight full and disarmingly human experiences, enabled by emerging technologies such as woice,AR, and loT. We found ewidence for this in our 2019 & 2020 surveys wherewe saw significant adoption of these technoliogies and as ignificant increase in the walue CMOs placed on the role ofideas and innovation in shaping CX strategy. ln 2021, we beliewe that the bar has been raised once more-demonstrating the vital importance of Connected Experiencecexperiences that connect on and offline, belief and behaviour.reall and virtuall, culture and commerce more completely thanever belore. 【更多详情,请下载:2021创意体验报告—互联体验的崛起】2021年发布时间:2021-10-27