2018年美国网络设备受众调查报告 Considering what connecting with media was like five, 10 or 20 years ago, consumers today are pretty lucky. They can customize their media behaviors and fit them perfectly with their needs- be it their life schedule, their interests or their location. While some consumers embrace this personalization, others are keen to be complacent and lean into what they are accustomed to. Both groups have options, however. That much is undeniable. I've embraced this ability to curate my own media and often wake up talking to my smart speaker about the weather. I follow by tuning the radio in the car during the first leg on my hike into the Nielsen office. And then on my train-ride commute, I get digitally whimsical by either listening to music via a smartphone app, watching programs I downloaded before leaving home or flipping through the digital pages of an e-book. This may sound similar to your content journey, but it's probably not exactly the same, given the innumerable choices literally at our fingertips. Marketers looking to capitalize on such rich engagement opportunities need to reach consumers with a like-minded approach to personalization, utilizing marketing strategies that account for this new cross-media world. 【更多详情，请下载：2018年美国网络设备受众调查报告】