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2021年假日购物季预测报告
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数据简介
The Digital Economy Index is powered by Adobe Analytics, which analyzes 1 tillion visits to retail sites and over 100 million SKUs.
详情描述
The Digital Economy Index is powered by Adobe Analytics, which analyzes 1 tillion visits to retail sites and over 100 million SKUs. Global views are based on consumer shopping from over 100 countries across three regions (Americas, APAC, EMEA). Companion research is based on two surveys; 1,012+ US consumers (18+ years) , and 400 US retailers (respondents were required to be a decision maker or influencer for their company's marketing and retail strategy (e.g. planning the marketing mix, advertising or promotion, or other aspects of strategy, and the retailer must have annual revenue of over $500k.) Both fielded between Sept 23 - Oct 1, 2021. Adobe Commerce shipping figures include data from 750+ companies, representing over 18.7 million orders.
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