2019年互联购物者报告｜数据报告PDF下载-镝数聚dydata

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2019年互联购物者报告

纠错

618特惠价免费

年份2019

来源Salesforce

数据类型数据报告

关键字购物, 消费, 零售, 实体经济, 商场, 数字经济

店铺镝数进入店铺

发布时间2020-10-30

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数据简介

报告揭示了10,000多名全球购物者，对现代零售业的需求见解。在拥挤的零售环境中，零售商，品牌和在线市场如何差异化？购物者忠诚度背后的主要驱动力是什么？零售商如何竞争？实体店的角色如何演变以满足新的消费者需求？

详情描述

2019年互联购物者报告

Today, retail is more than a transaction at acheckout counter. Rather, it is a full spectrumof activities - including research and discovery,browsing and buying, receiving service, and becoming a brand advocate.The way consumersapproach this range of activities has changed significantly - and become part of everyday life.Only 30% of consurmers think they're spending more timeshopping now than they did a year ago, perhaps due to morefrictionless experiences like mabile or one-touch payments.As the broad variety of shopping activities are further ingrainedin everyday life, consumer behavior shows four key shoppingtransforrmations：

Discrete to embedded： Consumers no longer need to decidle"I'm going shopping today." They can shop anytime, anywherewith a tap of their finger or a voice comrmandl.
Linear to fragmented： Shopping now takes place acrossrmyriad digital and physical touchpoints.

Analog to digitall： Stores are digitizing their offerings and,in the case of some retailers, empowering associates to deliver connected and personalized experiences. For example,Apple associates help customers with iPads and proprietaryin-store apps.

Product to experience： As product categories becomecommoditized , resonant shopping experiences - likeconnections to animal rights causes in a Lush store orpersonalized serums from Kiehl's - are paramount.

Earning a purchase amid so many options is dlifficult enough.But fostering true loyalty - and even love - among demandingconsumers is challenging on a whole new level. When recallingtraits of their favorite brands, shoppers focus on tailored
engagements on their terms.

Armid the top five traits of shoppers' most-loved brands,#1 was catering to their unique needs, while #5 was trulyunderstanding who they are. Another study found that 699%of shoppers expect companies to understand their needs andexpectations, but 56% view cormpanies as generally impersonal."Bridging this gap between expectations and reality may bring acompetitive edge to retaillers that treat shoppers as individualsrather than broad segments.

Consumer-retailer relationships are strengthened whenconsumers feel understood and special. Exclusive shoppingexperiences and promotions are a valuable way for brandsto build loyall (and lucrative) connectians.

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