详情描述

Just a decade ago, technologies and capabilities likevoice assistants, facial and image recognition technologand even same-day,sbipping seemed straight out of anepisode of "The Jetsons.".But those futuristic experienceare here today.And so is the Sci-Fi Shopper

The Sci-Fi Shopper represents an evolved consumerbrands need to prepare for.The Sci-FiShopper hasno patience for inconvenience or clunky interactions.Conditioned by Amazon and digitally-driven commercecapabilities, the Sci-Fi Shopper expects streamlined, ea:and frictionless experiences. It's up to brands to masterwhatever technology - whether it's voice commerce,virtual reality, chatbots or other innovations - makesit happen. The Sci-Fi Shopper isn't easily impressed,especially by technology that doesn't ddd value to hisor her shopping experiences.

Brards have some catching up to do.

Elkastic Poth surveyed 1,015 consufmers, as well as 300 B2C marketing professionals, to understand what today'scustomer (the Sci-Fi Shopperl expects firorn, brands, andhow brands perforrm against those expectations.The reportreveals that brands misuinderstand customer desires andmay be poised to disappoint- especially when it comes toleveraging technology through the customer journey.

Read more taslearn how to delight today's Sci-Fi Shoppet.

Today's consumers are pragtmgtic and they know howto harness new capabilities and technologies to make their lives easier. They prioritize sirmplicity in their shopping,experiences, and they demdnd technology that makes theentire process effortless.After all, at the end of the ddy, thefantastic technology in "The Jetsons” (like Rosie the RobotMaid) was ultimately about meeting basic needs.

Customers are open to new experiences and they're excited to tty new.ways of interacting with, brands, butthey aren't interested in technology just for the novelty ofit. lnstead, the Sci-Fi Shopper craves new features thateliminate old pain points.

Shoppers are excited for more futuristic options only ifit means better experiences. ln fact,67% of customerssaid they'd switch to a new brand if they offered a morefuturistic experience.
However, they' re less interested in experiences like virtualreality (VR) and augmented reality (AR) that can be ,futuristic just for the sake of it. To Sci-Fi Shoppers, futuristicmeans easy, fast and convenient. lt's up to brands to showthem how tools like AR and VR can make their lives easierand become a real brand differentiator, rather than a cooltrick to show off in your flagship brick-and-mortar store.

When asked what'would prevent them from usingnew technology,53% of consumers said that privocy".concerns are the number one deterrent, Whien refining.new experiences for customers(like facial recognitionor fingerprint soanning). it's imperative to effectivelysafeguard information and reassure customers their datais adequately protected.

Transparency is also key - customers should be able to sewhat dota you have on them, modify that data, and askit to be forgotten. On the backend , your can find creativewdys to meetneeds like hyper-personalized productrecommendations without storing so much ddta.For.example, you can use realtime signal datd from ..in-memory storage that can be.tossed after a specifictask is done.

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