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2019年春季播客听众报告
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Westwood One发布了“2019年春季播客听众报告”。播客在美国人中的熟悉度和收听率都在继续增长，一项调查发现，约有一半的受访者（12岁及以上）收听过播客。根据Westwood One的报告，平均而言，听众每周花在播客上的时间略多于7个小时，而“忠实听众”平均每周可能花费近12个小时收听。
详情描述
2019年春季播客听众报告 Background In May 2018, Audience Insights Inc. released a com prehensive study of 1500+ m onthly C anadian podcast listeners titled, '"The C anadian Podcast Listener 2018." The study covered podcast listening origin tim eline, podcast publishers, listener dem ographics, podcast discovery, listener behavior, and more. In Am erica, podcasting has rapidly become a popular m edia for both consum ers and advertisers. According to Edison Research's annual Infinite Dial study, monthly podc ast liste ning among A m ericans has grown +23%- from 26% in 2018 to32% in 2019. Westwood One has the fastest organic ally growing podcast nefwork in America. As an insights leader on podcast listening behavior, trends, and sentim ent, Westwood One partnered with Audience Insights Inc., to replicate "The Canadian Podcast Listener 2018" for the United States. The new collaborative study powered by Westwood One and Audience Insights Inc. featured Am erican m onthly podcast listeners and was created in conjunction with MARU/Matchbox, a nationally rec ognized leader in consum er res earch. This study was fielded online using a nationally representative U.S. sample of 1407 respondents who met the following criteria. 【更多详情，请下载：2019年春季播客听众报告】
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