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2019年社交媒体情报报告
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数据简介
日前，TheSocialIntelligenceLab(THESLAB)发布了新报告《2019年社交媒体情报》(TheStateofSocialIntelligence2019)。报告了解社交媒体行业的现状，揭示了品牌如何真正使用社交数据，成功的关键因素，导致失败的原因，组织中社交智能的结构，使用的工具以及用例。在里面你会发现：组织社交媒体能力时组织面临的共同挑战。组织在未来12个月内投资社交媒体的领域。最重要的数据来源，以及未来12个月内的变化情况。需要手动分析社交数据，以及花费技术预算的地方。
详情描述
2019年社交媒体情报报告 2019 STATE OF SOCIAL INTELUIGENCE SURVEY Welcome to the 201 9 State of Social Intelligence Study. Between February and April 201 9 we worked with partners including Talkwalker, Demogr aphics Pro, Audiense, Brandwatch, DigitalMR and the Social Media Research Association to reach out to social data professionals across the globe. We wanted to find out more about their current social data analysis pr actices, structures, integr ations, challenges, and their opinion on the future of the social intelligence industry. 267 social data analysis professionals responded to our survey, and after removing those who work with social data analysis technologies, we analysed 204 responses. We're using this data to help companies at all levels of social data analysis maturity to successfully tr ansform and get more measur able brand value from social data. We hope you find it valuable. 【更多详情，请下载：2019年社交媒体情报报告】
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