* 本报告来自网络，如有侵权请联系删除
2019年营销运营成熟度报告
收藏
分享
纠错
价格免费
数据简介
Econsultancy与SojournSolutions联合发布了2019年营销运营（MOPS）成熟度基准报告。该报告是基于对171名熟悉营销运营的高级管理人员的调查，这些受访者都来自2018年收入超过2.5亿美元的企业。在最优秀的公司中，客户知识是一个重要的优势领域，在这项研究中，客户知识在最高评级公司中所占的份额最大。但是，从整体来看，只有不到50%的营销人员给予他们的企业及格的分数。
详情描述
2019年营销运营成熟度报告 Executive Summary Marketing operations(MOPS has developed o balance the ins ability,complexity and rapid change that de fine modern marketing.High performing companies rely on their operations function to provide the foundation from which the rest of the marke ting division can operate. The 2019 Marketing Operations Maturity Benchmarking Report looks at whaf businesses have achieved in marke ting operations and where there is room to develop.This report was produced by Ec ons ultancy in partnership with Sojourn Solutions,and is based on a survey of 171 senior executives familiar with marke ling operations,at business to business companies with 2018 revenues in excess of $250 million,Throughout this report,respondents are divided into top performers.the one-third of organizations that reporied having exceeded their top 2018 marketing goal and the mainstream,comprising the emaining two-thirds of the sample.Their common priorities can help le aders identify where to invest time and money.Their differences highlight the effecis and importance of marketing operations initiatives. The study's benchmarks fall into the categories of strategy,talent/skils. processes for dataleads,processes for marketing,fechnology and customer knowledge. 【更多详情，请下载：2019年营销运营成熟度报告】
报告预览
*本报告来自网络，如有侵权请联系删除
相关「可视数据」推荐
相关「数据报告」推荐
