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隐私与个性化
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尽管个性化给大多数营销人员带来了成功，但 “个性化”体验也可能会令人毛骨悚然、令人烦恼。近2/3的消费者（63%）表示他们已经停止从某个个性化体验较差的品牌购买商品。
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隐私与个性化 Is it possible to take personalization too far for consumers? This question remains a hot topic for many, especially the 89% of digital professionals who are now focused on creating a more personalized customer experience in the coming years. And rightfully so, as consumers continue to crave personalization no matter where or how they interact with a brand. In fact, 72% of those surveyed in this report say they now only engage with marketing messages tailored to their interests. But in the wake of GDPR and heightened security concerns, consumers have started sending mixed signals to marketers about their privacy and personalization preferences. As marketers strive to meet consumer expectations and stay competitive, they're left wondering: Which brands do today's customers trust, and how can we emulate that experience? At what point do consumers feel a brand is being too invasive? Do these concerns vary by gender orgeneration? This report answers these questions (and much more) in hopes of helping marketers make sense of it all and find the right balance between providing better experiences and building consumer trust. 【更多详情，请下载：隐私与个性化】
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